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Art Seen: the NorthPark Center Collection NorthPark Center’s world-class art collection includes Ad Astra, 2005, by Mark di Suvero; Corridor Pin, Blue, 1999, by Claes Oldenburg and Coosje van Bruggen; and 20 elements, 2004-2005, by Joel Shapiro, major acquisitions by Nancy A. Nasher, President, NorthPark Development Company, and her husband David J. Haemisegger, President, NorthPark Management Company, owners of NorthPark Center. The monumentally impressive Ad Astra, a 48-foot tall, 12-ton, orange steel sculpture takes center stage in NorthCourt, located between Nordstrom and Macy’s. The enormous, 21-foot-tall stainless steel and aluminum with polyurethane enamel sculpture, Corridor Pin, Blue, stands tall on the grounds of NorthPark’s CenterPark and is the only large-scale piece by the world-renowned artists currently on display in Dallas. 20 elements, a vividly painted sculpture with 20 wooden blocks of varying sizes joined together, calls NorthPark Center’s Nordstrom Court home.

AMC NorthPark 15, Cinematic Nirvana The new AMC NorthPark 15 theatre at NorthPark Center is the premier entertainment destination in Dallas, with the latest digital technology, roomy, all-stadium seating, and two of the nation’s largest movie screens in auditoriums seating nearly 500. The upscale finishes at AMC NorthPark 15 include an expansive glass lobby overlooking NorthPark’s beautifully landscaped CenterPark and terrazzo flooring inlaid with famous movie quotes. This state-of-the-art theatre offers a large ticket lobby, convenient self-serve ticket stations, an expansive concession counter with 42-inch plasma screen menu boards, and a VIP courtesy suite for events. The AMC NorthPark 15 box office is located at AMC Court on Level Two across from NorthPark Cafés and the AMC auditoriums are located on Level Three. AMC NorthPark 15 features both independent films and major movie studio releases. Copyright 2007 Craig Blackmon, FAIA

CenterPark: A Walk in the Park Imagine a 1.4-acre oasis in the heart of a shopping center and you have a picture of NorthPark Center’s landscaped garden, CenterPark, an urban retreat providing a beautiful place to relax amid world-class sculpture, artful plantings, canopies of trees and green expanses of lawn. Designed around a series of lawns, this park doubles as a peaceful area for all to enjoy and an exciting venue for private and community events. CenterPark also features the enormous Corridor Pin, Blue, 1999, by Claes Oldenburg and Coosje van Bruggen.

This 21-foot-tall stainless steel and aluminum sculpture is a large-scale representation of a safety pin magnified to architectural scale. Children of all ages delight in the zigzag walking path formed by Japanese boxwood hedges and beds of yellow flag irises and daylilies that are set into a shady grove of live oaks.

NorthPark Center Parking: The Highest Standard in Valet
Valet service where our customers want it, when they need it. It’s the ultimate parking dream and it’s just what NorthPark Center is offering. In addition to convenient surface parking and driverand pedestrian-friendly garages, NorthPark’s expanded valet system allows patrons to drop off their cars at any convenient valet location and pick it up at any other. NorthPark Center also offers while-you-shop car wash service.

The Unprecedented Fashion at the Park, Only at NorthPark Center With champagne flowing and DJs spinning the latest sounds, NorthPark Center’s signature event—Fashion at the Park—offers the public an exclusive experience usually reserved for celebrities and fashion insiders: an unprecedented opportunity to be among the first to view the newest fashion and hottest trends on the runway.

“A public fashion event of this magnitude further establishes NorthPark Center as the fashion epicenter of the Southwest,” said Nancy A. Nasher, President, NorthPark Development Company. “Fashion at the Park brings the energy of the international fashion scene from New York City, Milan, and Paris to Dallas, and showcases our incredible collection of exclusive luxury and trendsetting retailers.” Each spring and fall, a 20,000-square-foot luxury tent complex features a full-scale, 200-foot runway surrounded by reserved seating. The central hub of the complex is a 60’ bar and 8’ tall DJ booth surrounded by fashion and accessory displays, plasma screens showing runway footage, interactive sponsor booths and lounge seating. “For decades, NorthPark Center has been recognized throughout the Southwest as a leader in fashion,” said Phillip Jones, President/CEO of the Dallas Convention & Visitors Bureau. “NorthPark’s recent expansion and consistent innovation are key components of the Bureau’s sales and media initiatives. Fashion at the Park further establishes Dallas and NorthPark as a leading fashion destination with great regional, national and international interest and visitation.”

Visitor Market & Demographics

Visitor Market Potential Dallas hosts over 12 million visitors annually. More than 33% of all travelers to Texas visit Dallas. 53% are leisure travelers. 35% are business and convention travelers. Annual visitor spending is $8.8 billion. Texas has 193 million person trips (second only to California). Dallas is the number one tourism market in Texas with 36% of the business. About 60% of the travel is in-state. Dallas is also number one for out-of-state travelers. One third of all visitor spending in Texas is in the Dallas/Fort Worth Metroplex. The majority of domestic travelers arrive by auto.

Domestic Markets NorthPark draws customers from more than 20 states including Texas; Oklahoma; New York; Louisiana; Illinois; Washington, D.C.; Kansas; Maryland; Georgia and Florida (Top Markets).

International Visitors
NorthPark’s international tourism program is not only lucrative for our retailers, it is growing at almost an unparalleled pace.

• 33% of the international shoppers at NorthPark are from Mexico.
• 6% are from the United Kingdom.
• Japan, Korea and Germany represent 3% each.
• Highest expenditures are made by visitors from Saudi Arabia – with an average of $38,367* per person.

NorthPark Visitor Markets
18% of the shoppers at NorthPark are defined as tourists. That equaled over 5.5 million tourists in 2006.

• 8% are from within Texas.
• 10% are out-of-state or international.

Trade Area Profile
Geographic Markets
Defining the Trade Area
NorthPark Center dominates retail in the Dallas/Fort Worth market, with a defined trade area that is both powerful and fluid.

• The primary and secondary trade areas incorporate more than 34 zip codes covering
  a diverse geographic area.
• The highest penetration is Dallas, North Dallas, Richardson, Garland, Mesquite and Addison.
• NorthPark’s primary market extends into the markets of the competitive set.
  

Within NorthPark’s defined trade area, the market includes 516,558 households. The growth
rate through 2009 is projected at 10% for new households and a 4% increase in population.

Primary Trade Area (PTA)
The PTA accounts for almost 60% of sales and incorporates 20 zip codes.

Regional Residential Market
The regional market is a strong and diffused market reaching more than 75 zip codes.

• The initial research defines the regional market as a 50-mile radius.
• Within the regional market, 19 zip codes are between 10 to 15 miles from NorthPark;
  31 of the zip codes are more than 15 miles from NorthPark.

Daytime Census
NorthPark also has a significant customer base from the daytime census. 313,800 people live in the outer areas of the Metroplex but work within five miles of NorthPark.

• Research documents that 20% of NorthPark’s shoppers come from work.

Customer Segments Within a three-mile radius 2,188 homes are valued at more than $1 million. Within a seven-mile radius there are 14,349 households with an annual income exceeding $250,000. 40% of NorthPark shoppers have household incomes over $100,000 annually. This segment generates 55% of sales. The two most lucrative customer segments (in spending) are: 25 to 34 years (early career) 45 to 54 years (middle years) Median age: 39.8 years Gender: 52% female, 48% male Luxury and/or designer brand buyers account for 30% of the patrons and 32% of sales. 40% of shoppers generate 60% of sales. Of the females surveyed, 17% are luxury shoppers; 13% purchase designer brands; 31% buy better brands, and 29% shop specialty store brands. The average expenditure on apparel and shoes is over $4,000 per person. The national average is $1,750 per household. Click on the map to see a larger version.

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